Define Your Ideal Reader Workshop
In one hour, get to know who your ideal reader is so you can stop posting-and-hoping and start using Instagram (and your other marketing activity) to attract the people who will want to read your book.
Defining a book's ideal reader is often the first thing I do when I work 1-2-1 with authors, and that conversation often goes something like this:
ME: ok, so I feel like I understand what your book is about - who you think will want to read it?
AUTHOR: oh, my book is for everyone really
ME:
In one hour, get to know who your ideal reader is so you can stop posting-and-hoping and start using Instagram (and your other marketing activity) to attract the people who will want to read your book.
Defining a book's ideal reader is often the first thing I do when I work 1-2-1 with authors, and that conversation often goes something like this:
ME: ok, so I feel like I understand what your book is about - who you think will want to read it?
AUTHOR: oh, my book is for everyone really
ME:
In one hour, get to know who your ideal reader is so you can stop posting-and-hoping and start using Instagram (and your other marketing activity) to attract the people who will want to read your book.
Defining a book's ideal reader is often the first thing I do when I work 1-2-1 with authors, and that conversation often goes something like this:
ME: ok, so I feel like I understand what your book is about - who you think will want to read it?
AUTHOR: oh, my book is for everyone really
ME:
And I get it. Your book is brilliant, you've been working on it for months or possibly years, it has been edited and polished and burnished smooth by hours up on hours upon hours of effort: of course your book is for everyone!
But does everyone want to read it?
One of the biggest mistakes I see authors make when using Instagram to promote your books is trying to convince everyone on the internet that your book is worth reading.
In fact, you should be targeting a much smaller group of people: the readers who would love to read your book, but don't know it exists yet.
The idea is that if you find and attract these people, they will not only buy and read your book, they will also help you spread the word about it both online and in the real world.
But who are they?
That is what this workshop is going to help you to figure out.
When you don't know who your ideal reader is you will find that:
you're trying to convince everyone to read your book (which means you'll be convincing no one)
you're always guessing what you should post about on Instagram and never feel confident about showing up
you feel like you're howling into the wind and no one is listening
it's difficult to keep coming up with post ideas which means you don't post as often as you should, and when you do it takes longer than it needs to
you're inconsistent and post only when so much time has passed that you feel like you should and not because you have a clear idea about what you’re doing on Instagram
you rush around joining in with every trend you see just in case this is the one that works
you obsess over, and over-think, every one of your posts because you don't know if you're posting the 'right' things
Whereas if you have a clear idea of who your ideal reader is you will find that:
you know what your ideal reader is interested in hearing from you and so they talk back - your engagement will increase
you’re able to target your posts at the people most likely to become your reader which makes you feel more confident about what you are sharing and why
you’re able to plan posts in advance that will appeal to your ideal reader’s interests
you feel confident ignoring irrelevant trends and instead select the ones that will appeal to the right people for your book
you're able to generate post ideas around your readers' interests which will mean you never run out of post ideas again
you’re able to plan your content and therefore post more consistently and confidently